Acquisition strategies

One of the primary levers of growth for an organization is the acquisition of new consumers. Consumer acquisition involves identification of potential consumers, understanding their strengths and weaknesses, risk assessment and formulation of an acquisition strategy. Effective marketing campaigns are hence the key to acquiring the right consumers at the right time. Through the application of predictive analytics techniques like response models and campaign analytics we help identify which consumers to target, what product features to offer, which of the channels to use and what messaging strategy to employ for best results. We enable organizations to design more effective campaigns and gain greater mileage for their consumer acquisition budgets.

Collection strategies and recovery

Scientifically designed collection strategies have become a critical need for the consumer lending businesses. Because of the implications on both the cost and customer relationships, collection strategies need to deliver quality within the constraint of time and budgets. We use predictive analytics to make accurate estimates of a customer's propensity to repay, as well as the likely amount that the customer will repay. Our collections models help distinguish between self-cures and potential long term delinquent accounts only to maximize the collection from the delinquent accounts while preserving valuable customer relationship. Some of the products that we offer are-"

• Consumer collection model for non delinquent customers
• Roll back model for delinquent customers
• Recovery model
• Collection and Recovery MIS suite

Cross-sell strategies

Cross sell is one of the smartest methods of growing revenues. In today's business environment acquisition of new consumers has become extremely expensive because of high consumer solicitation activity and low response rates to consumer acquisition efforts. Our cross sell solutions enable businesses to understand their consumer needs. We not only assess consumer's propensity to buy a product but also help identify the right time to make the product offering thus keeping the profitability into the considerations. We combine multiple data sources including demographic, transactional, and bureau information with our cutting edge analytics to provide solutions to some of the key questions - what should be the appropriate consumer segments to target, what products will be best suited to the consumers, what would be the optimal price be for products etc.

Customer Relationship Management

Strengthening the relationships with the existing consumers is a proven method for increasing revenues and profitability. Our analytics solutions discover most profitable consumers of an organization to be targeted with attractive retention schemes. The power of analytics is visible when effective strategies are able to cater most important consumers only to increase consumer retention, enhance consumer loyalty and maximise the portfolio value using service budgets optimally. This will help the organization to unlock hidden treasures in the consumers's behavioral data.

Application Fraud/ Bad Debt Scorecards

The high volume of applications in financial companies such as credit cards and personal loans has invoked challenges for financial institutions to perform quality profile verification in time. Our solutions enable you to identify consumers most likely to fraud or to turn bad debt. These consumers can be prioritized in the application and profiling of check queues. By differentiating the safest of consumer segments from riskier ones, fraud prevention can be maximized by adopting various verification strategies resulting in huge cost-savings.

Asset reconstruction strategies

Make an informed decision to device liquidation strategies of a newly acquired portfolio. Identify specific segments of portfolio for expansion or off loading. Everything is possible with our highly robust cutting edge propensity models and segmentation solutions.

Portfolio valuation

Whether in response to financial requirements or as a way to monitor performance it makes sound business sense to undertake frequent portfolio valuations especially during times of economic and market uncertainty. Portfolio valuation is a must-have solution when buying/ acquiring a portfolio. Our handpicked selection of statistical variables in the historical data coupled with the exhaustive simulation of their dependency scenarios allows our consumers to assess the real value of a financial portfolio.

Business Process Transformation

We have the expertise to study and redesign business process flows to dramatically improve productivity, profitability, and achieve scalability. Our dashboards and forecasting tools embedded at various business junctions provide immense power to the stakeholders by identifying levers of costs that route the process towards the desired outcome